Agente Mamáown product

A safety net, not a productivity app

[Startups]

Product Strategy
UX Research
Design System
AI-Assisted Build

Starting point

A child's school information lives in four systems that don't talk to each other: the parents' WhatsApp group, the school platform, email and the family calendar. Someone has to read it all, filter it and remember it — usually the mother.

Illustration of four children in cut-paper style

Messages from the WhatsApp group and the school platform flowing into one scheduled calendar event

The work

I ran ten discovery interviews that redefined the target from the child's age to the child's autonomy, and cut a planned module before it was built. Then product strategy, UX/UI and the Design System — 38 screens designed around one idea: take the mental load off without taking control away.

Trust is earned, not assumed

Clear events — a date, a child, an action — are scheduled automatically with an undo. Ambiguous or high-stakes ones, like payments or schedule changes, go to a review queue that shrinks as the agent proves it gets things right.

Every event shows its source

A badge on each event — school platform, WhatsApp or calendar. When an AI acts on a family's information, being able to trace every item back is what makes it adoptable.

What matters most to mothers? A map of needs by importance to mothers and impact on mental load — An illustrative map of needs and product decisions for Agente Mamá. Core opportunity, high impact and high priority: Unified school agenda, Trust in AI decisions, Visible information source, Child reminders. Deprioritized or reconsidered: Recipes & shopping lists, Automated school messages, Approve every event. Conceptual synthesis of 10 exploratory conversations. Positions are illustrative, not measured scores.

Outcome

Functional POC: 38 high-fidelity screens, a complete Design System and the key AI workflows defined and tested. Landing live for early market validation.