Design and build, end to end

hello@mer.studio+54 9 11 3926-7150

Carbon Optimumstudio client

carbonoptimum.com

Making an industrial process legible

[Climate Tech] [Enterprise]

  • Branding
  • Brand Architecture
  • Web Design
  • Web Development
Aerial photograph of dark blue ocean waves, beside the Carbon Optimum brand palette
  1. Raw material
  2. Microalgae
  3. Biomass
  4. Organic goods

Starting point

Carbon Optimum turns captured CO₂ into value: microalgae absorb it, the biomass is harvested in a single day, and it becomes raw material for organic goods. A Miami-based company with a genuinely complex process — and a brand that had to make it easy to understand for partners and buyers.

The work

I redesigned the Carbon Optimum logo and built a brand architecture around it: Optimarine, the marine-ingredients line powered by microalgae, and its three product brands — OptiCosmetics, OptiOmega3 and Biomass. Then I designed and developed the site: information architecture and a visual system that turn the process into a clear narrative, built as modular, responsive pages.

Carbon Optimum logo redesign
The redesigned Carbon Optimum logo, with the slogan “Carbon dioxide is the problem. We are the solution.”
Optimarine logo design
The new Optimarine logo, with the slogan “Sustainable Marine Ingredients, Powered by Microalgae”

Outcome

Brand and site live; I handle ongoing maintenance.

The Carbon Optimum website on a desktop computer and its modular pages, with the OptiCosmetics, OptiOmega3 and Biomass brands