HiFi Hubfounding designer
Six business units, one product
- branding
- Product Design
- Design System
- Information Architecture
Starting point
High-end audio is a siloed industry: thousands of brands, dealers, distributors and record stores operate in isolation, so discovery happens by accident. HiFi Hub set out to aggregate them into one discovery layer — the model Zillow ran in real estate and Farfetch in luxury fashion, applied to audio — unifying six business units, each with its own data, rules and commercial goal.
The work
First and only designer on a ten-person team. I argued the taxonomy should follow the business model, not the data model, and designed one entity model — one card, one detail structure, one comparison grammar — with variable content slots per unit instead of variable layouts. A dealer surfaces its location where a product surfaces specs; the structure stays the same.
Branding
A full rebrand from The Audiophile Directory to HiFi Hub. Design tokens for dimension, spacing and radius, 65 colour tokens and a type scale, and a complete component library with every interaction state and light/dark themes — consumed directly by the React front end.
Outcome
Live at hifihub.ai: 634 brands, 17,923 products, 1,384 dealers, 7,034 record stores and 124,308 used listings. Used gear, promoted to a first-order unit after usage analysis, is now the largest catalogue.
