Quilmesstudio client
A coupon that works one-handed, in a crowd
- Product Concept
- UX/UI
- Mobile
Starting point
Every visitor to Puerto Iguazú ends up at the Falls — around 35,000 tourists a week, 1.6 million a year — and Cabaña Quilmes is the only refuge inside the national park. But hotels, attractions and venues in town worked in isolation. Quilmes wanted a digital ecosystem that connected them and brought those visitors to its points of sale.
The work
Pasaporte Quilmes, a benefits platform for visitors. Quilmes defined the need; I designed and developed the product — a web app, no download required. Visitors register, pick a venue and a deal, scan a QR and redeem it with the waiter. Discovery by category and proximity, venue pages and QR redemption were all designed around one constraint: the journey had to work fast, one-handed, in a noisy real-world setting.
Outcome
Launched in 2022 as an MVP exclusively for visitors at Iguazú Falls. What venue owners said: “It would make the Cabaña known to every visitor to the park.” · “It would bring new customers and more table turnover.” · “The app is very simple and easy to use.”